Verengo Solar Names Marketing Executive Anders Dahl CEO

Former President From the Guthy|Renker Group -- A Leader in Direct-to-Consumer Sales

TORRANCE, CA--(Marketwired - March 25, 2015) - Verengo Solar, Southern California's largest locally headquartered solar company, today announced that veteran marketing executive Anders Dahl has been appointed as Chief Executive Officer by its Board of Directors.
Dahl, who most recently served as the President of US Tech Support and Own your Own Direct subsidiaries of Guthy|Renker, a Santa Monica, CA based world leader in direct marketing, has an extensive background in direct-to-consumer sales and marketing. Before joining Guthy|Renker in 2012, Dahl was the CEO of International Master Publishers (IMP), where he successfully grew the customer base by adding more than 100,000 customers per year. 
Co-Founder Randy Bishop said Dahl, with his direct marketing expertise and local market knowledge, is a natural fit for expanding on Verengo's leadership position in Southern California's residential solar market.

"Anders has a tremendous track record of generating growth while maximizing profit in his previous roles as marketing executive, President and CEO," Bishop said. "That kind of expertise, along with our company's Southern California roots and deep understanding of and commitment to the local community, will enable Verengo to capitalize on its unique position as the largest solar company focused on the Southern California market. 

"Anders' dynamic leadership and marketing skills make him the ideal executive to take Verengo to the next level and carry on the trusted reputation we have earned with our customers," said Co-Founder Ken Button. 

Dahl said he was "honored" to carry on the tradition that Bishop and Button had built at Verengo.

"Ken and Randy started Verengo and grew it into a solar industry leader with more than 15,000 residential installations and national recognition as the largest privately held rooftop solar company," said Zeb Rice, Managing Director of Angeleno Group, which is Verengo's largest investor. "We are thankful for everything that Ken and Randy did to build the Company and position it for success, and are very excited about the Company's future prospects with Anders as CEO."
Bishop and Button will assist Anders and the Company through a transition period and then focus on other ventures.

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